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Behavioral targeting (also known as behavioral or interest based advertising) is a growing way of making the
advertising you see on websites more relevant to your interests and preferences. It is a based upon previous
unidentifiable web browsing activity, such as pages viewed, searches made and ads clicked on.

Creafi Online Media is using the latest data-driven technology in all platforms, exchanges and networks
partnerships in order to provide behavioral targeting strategies to their clients. They can reach with precise
message to people who are actually interested in receiving that information.

BT works for advertisers and publishers: it can make advertising budgets work harder and allows a better
return on investment for advertising inventory on the publisher side.

In making advertising more effective, privacy concerns need to be addressed and allayed. All particular
considerations about Creafi's policies in "Privacy Policy, Cookies & Opt-Out" section.

Creafi Online Media provides access to more than 600 million unique Internet users all over the world and
enables clients to accurately design and launch campaigns to qualified audience segments.

Behavioral targeting can work together with other strategies as Retargeting or Content Classification
in order to enhance precision, engagement and ROIs for Advertisers and Agencies.

Advertisers

Creafi's segments help advertisers to reach people with online interests and intent that fulfill campaign goals. Advertisers get higher ROIs at the same time as provide better online experience to consumers.

Agencies

Segmented Audiences can be shared in several platforms and exchanges. They can use them to focus on a customer profile or to complement generic campaigns.

Publishers

Custom Segmented Audiences can be built and populated for premium publishers providing them with new income stream. They can make profit with their users and visitors by offering them to other brands and advertisers interested on these qualified segments.

Top segments