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Behavioral targeting (also known as behavioral or interest based advertising) is a growing way of making the
advertising you see on websites more relevant to your interests and preferences. It is a based upon previous
unidentifiable web browsing activity, such as pages viewed, searches made and ads clicked on.
Creafi Online Media is using the latest data-driven technology in all platforms, exchanges and networks
partnerships in order to provide behavioral targeting strategies to their clients. They can reach with precise
message to people who are actually interested in receiving that information.
BT works for advertisers and publishers: it can make advertising budgets work harder and allows a better
return on investment for advertising inventory on the publisher side.
In making advertising more effective, privacy concerns need to be addressed and allayed. All particular
Creafi Online Media provides access to more than 600 million unique Internet users all over the world and
enables clients to accurately design and launch campaigns to qualified audience segments.
Behavioral targeting can work together with other strategies as Retargeting or Content Classification
in order to enhance precision, engagement and ROIs for Advertisers and Agencies.